Brentwood in Globe and Mail
I hate spending money on advertising. I’m always wishing there was a magical way to have people simply ‘know’ about Brentwood without having to drop a hard-earned dime into it. A foolish pipe-dream I know.
I love it when something drops onto our lap for free like a few years ago when the Seattle Times called me out of the blue to discuss doing a full page article on our school. Would I be interested? Hummm, let me think…
And like yesterday when we appeared in the national Canadian newspaper the Globe and Mail (http://www.globecampus.ca/in-the-news/globecampusreport/away-by-choice/). Somehow it seems more honest, real and authentic than paying for an advertisement.