Never a Dull Moment In I2B

Friday, February 19, 2021 - By: Jensa NG, Mack ‘23

If you were to ask the average Grade 10 student at Brentwood to draw you a supply and demand graph, I’d bet the majority of them would stare blankly back at you. That is, all the Grade 10 population, minus the 40 or so lucky learners who decided to take Introduction to Business (I2B) this year as their elective.

The class is taught by the fearless Mr Doug Branchflower, a rugby coach, former rugby and hockey player, and an avid Ben & Jerry’s lover. Some might say Mr Branchflower teaches one of the most challenging courses at the school.

The first Herculean task he is faced with is teaching baffling vocabulary to 15-year-olds. “It was confusing at first, but with practice, it began to come easily” remarked Oscar L, Ellis ‘23. As I searched through my recent notes for our Economics test, I found a few examples. The two sentences below mean the same thing, however one is written in standard English, and the other is written in the perplexing language of Economics.

Normal: ‘Instead of doing my homework, I watched TV.’

Bewildering Economics: ‘The opportunity cost of doing my homework is that I can’t watch TV and since the marginal benefit of watching my favourite show and the joy it brings is greater than the marginal cost of learning to draw supply and demand curves better, I chose Modern Family.’

However, I2B is not all just fancy language and graphs. This year we’ve learned all about different kinds of marketing strategies. We reviewed Spreadsheets, Graphing, and Charting, as well as honing our Microsoft Powerpoint & Presentation Skills. Some of us even chose to extend our learning and grappled with Adobe Indesign & Graphic Design. We examined the world of Business Ethics and realized it is not as oxymoronic as people often believe, and we are now deep in the trenches of Economics.

Ahead, we will be facing Financial Accounting, Entrepreneurship, E-Commerce, and Operations Management before we conclude with our final exam.

In I2B, there is never a boring class. Whether it is decade-old slide shows, discussing marketing strategies of our favourite childhood toys, or heated classroom discussions as Oscar L and Finn G argue their test scores (with Mr Branchflower) Dylan G, Whittall ‘23 said it best when he declared “There is never a dull moment in Intro to Business.”

Jensa NG, Mack ‘23

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